User experience design is a very debated topic in mobile industry. Manufacturers are always trying to find new design trends, which are appealing and functional in the same time. Apart from technical features, the user experience design differentiates a successful product from a complete failure. There were many controversies regarding which is the best user experience design, but nobody has an accurate solution to that. Because you can't establish a user experience design based on technical assumptions, you have to take this issue deeper and understand your customers. And because there is no standard, you always have to improvise and discover new tendencies.
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