Well, it's difficult for a website to offer you perfumed handkerchiefs or freshly-brewed coffee when you enter its e-shop. But it can still put on relaxing music to welcome you to its netspace. It can also build a better interface for its visitors, apply quick-view options to its displaying products, improve its web design so that menus are easier to navigate and renovate its mobile website to make it more user-friendly.
UX is basically the technology inclusive version of CX. And since there's virtually no company that doesn't operate a website for its products on the side, you can say that UX is the homo sapiens version of the CX ape. This is because besides web development, user interface and visual design, it also includes things like product strategy and consumer research. Competition has made things harder for manufacturers. There is a thing economists call “diffusion of innovation”. It describes the speed at which patents and technological development spread throughout the market. When Benefon created the first dual SIM mobile phone, it only took 10 years for the rest of market to adapt: from Nokia to HTC, there is no cellphone manufacturer today without a dual sim version of its phones. Because things move so fast, it's important for corporations to seek a better UX Design agency Singapore than the rest of the competition: A dual SIM phone with more highlights, a better price and a menu that's easier to figure-out. And that needs to be the case because while consumers love innovations, they hate it when too much changes too fast. If you still don't know 90% your phone's properties after 3 months of use, it's probably the manufacturer's fault and not your own.
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